We created the logo and color palette, a set of brand guidelines that defined the typography, imagery, and other visual elements that would be used across all company communications. These guidelines ensured that the brand would maintain a consistent look and feel across all channels for print, digital and social.

The project began with a comprehensive research phase, during which the design team worked closely with the company's founders to understand their vision and values. The team also conducted extensive research on the target audience and competitors to identify key design trends and opportunities.